DENVER – The advertisement agency responsible for creating a coffee shop board sign that roused the ire of Five Points residents after a joke about gentrification turned sour admits that in hindsight, they made a mistake.
“Our campaign was callous, naive and uninformed to the true character of the neighborhood and to those who have long called it home,” a social media manager for Cultivator Advertising & Design, Inc., wrote on Facebook during the Thanksgiving holiday.
The ad agency added they wanted to “offer a cynical perspective on the rapid development” that neighborhoods like RiNo are currently undergoing.
“What we quickly and painfully realized, however, is that we uncovered an enormous blind spot on the true meaning of gentrification and its most legitimate and honest interpretation,” the online post stated.
The latest round of apologies still did nothing to quell the disbelief from people on social media, who mocked the company for hiring “precious white dudes in Warby Parker glasses” and who suggested the agency speak with people of color, who have been the most affected by gentrification in the area.
“When our advertising firm presented this campaign to us, I interpreted it as taking pride in being part of a dynamic, evolving community that is inclusive of people of all races, ethnicities, religions and gender identities,” said ink! Coffee founder Keith Herbert on the company’s Facebook page. “I recognize now that we had a blind spot to other legitimate interpretations.”