DENVER -- Reimagining the birth of Christ into modernity might not be as tough a sell as you'd imagine to be, especially when you include segways, selfies and bearded men.
The modern take on Christmas is the creation on San Diego-based Modern Nativity.
The set features the three wise men on segways, wearing horn-rimmed glasses and carrying their gifts to baby Jesus in the form of Amazon Prime packages.
It also features a bun-sporting Joseph and a latte-drinking Mary wearing what appears to be yoga pants and Uggs, taking a selfie with the newborn.
The set (which also has a solar-powered roof and an organically-reared cow) has, of course, drawn sharp criticism from some people, who call it blasphemous.
"It’s usually, ‘This is hilarious. I need one,’ or ‘This is sacrilegious. I hope you burn in hell,’ and almost nothing in between those two extremes," Modern Nativity founder Casey Wright told the Guardian.
The company claims they are selling 500 sets a day, according to ABC affiliate station KABC-TV.