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Moms say ad belittles them, causes outrage

Posted at 8:39 AM, Sep 18, 2015
and last updated 2015-09-18 10:39:17-04

A real estate group in Washington is angering a lot of people with its new ad. It shows two well-dressed men with the caption “Full Time Professionals.” That picture is juxtaposed with a frazzled looking woman being overrun by kids with the caption “Part Time Agents.”

Presumably, the company meant to be funny. But not many people are laughing. After getting blasted with negative responses, the realtors decided to apologize.

They issued this apology:

"There are thousands of professional agents working in our area who are also dedicated mothers, including several members of our team. Our original hope with this message was to show the value of having a full-time agent in a competitive market, but we completely failed. We have the upmost respect for moms and working mothers, and we know that the job of a mother is far more demanding than what we do as real estate professionals. Again, we are truly sorry." - Costello and Costello Real Estate.

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