DENVER – For families in the Colorado Special Supplemental Nutrition Program for Women, Infants and Children (WIC), finding approved products at the grocery store can sometimes be a challenge, but a smartphone app can make the whole process easier.
Colorado has joined more than a dozen states using the WICShopper app.
Available for both iOS and Android devices, the app allows users to scan the barcode on a product to see if it’s WIC-eligible. Users can also check their account balance and download recipes.
Colorado’s WIC program currently helps 85,000 people, but officials say that’s only about half of the total number of people who are eligible. They hope the WICShopper app and other technology improvements will encourage more people to sign up.
“Because most of our WIC families are tech savvy millennials, we are using technology to make it easier for them to get the nutrition support they need,” Nutrition Services Branch Director Erin Ulric said.
In addition to the WICShopper app, Colorado’s WIC program also has recently rolled out text message communications, debit-style eWIC payment cards and online education programs.