Want your name on the Denver Broncos' stadium? You have until June 23 to submit your bid.
A company has been retained to sell the stadium naming rights for Sports Authority Field at Mile High, according to a statement released Thursday by Hilco Streambank.
Sports Authority is in bankruptcy and is $2 million behind on payments to the Denver Broncos for naming rights.
Hilco Streambank will market and sell all the intellectual property assets of Sports Authority, upon court approval, according to the statement. That includes trademarks (including private label brands), domain names (sportsauthority.com), patents and customer and transaction databases.
"Sports Authority’s portfolio of product brands includes: Tommy Armour Golf®, Alpine Design®, Aspire ®, Bodyfit by Sports Authority®, Ram Golf®, bloom® among others. In 2015, Sports Authority operated over 400 stores across the United States and Puerto Rico and generated over $2.5 Billion in sales including over $250 million from its e-commerce site SportsAuthority.com and other digital channels," officials for Hilco Streambank stated.
If Sports Authority Field is getting a new name before next season, it needs to happen soon according to those in the sign building industry.
The first Broncos preseason home game is the week of August 18.