DENVER — Target’s new store on the 16th Street Mall in downtown Denver won’t open until this Sunday, but we took a sneak peek at what shoppers should expect from the retailer’s new small format store.
The 28,000 square-foot store occupies the second and third floors of the building on the southeast corner of 16th and California.
The store’s layout and product offering differ slightly from a traditional Target, but the store feels very much like a Target with the familiar red paint and most – if not all – departments represented.
See a slideshow of the new store by tapping on the image below or clicking here .
The retailer is attempting to cater to the urban shopper with its smaller stores and is accelerating the pace of opening new small-format stores in dense urban and suburban areas and on college campuses.
By the end of 2019, the mass-merchant plans to operate more than 130 small-format locations nationwide. The 16th Street location is Target's first one of this type in the state.
The city of Denver approved a $4 million incentive package for the retailer last year.