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Take a sneak peek at the Target store on 16th Street Mall

Posted: 7:43 PM, Jul 17, 2018
Updated: 2018-07-18 01:43:43Z

DENVER — Target’s new store on the 16th Street Mall in downtown Denver won’t open until this Sunday, but we took a sneak peek at what shoppers should expect from the retailer’s new small format store. 

The 28,000 square-foot store occupies the second and third floors of the building on the southeast corner of 16th and California.

The store’s layout and product offering differ slightly from a traditional Target, but the store feels very much like a Target with the familiar red paint and most – if not all – departments represented. 

See a slideshow of the new store by tapping on the image below or clicking here .

The retailer is attempting to cater to the urban shopper with its smaller stores and is accelerating the pace of opening new small-format stores in dense urban and suburban areas and on college campuses. 

By the end of 2019, the mass-merchant plans to operate more than 130 small-format locations nationwide. The 16th Street location is Target's first one of this type in the state. 

The city of Denver approved a $4 million incentive package for the retailer last year.