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‘Sports Authority' name coming off Broncos stadium

Posted at 4:35 PM, Jan 02, 2018
and last updated 2018-01-02 19:54:14-05

DENVER — The Broncos stadium may not have a new name, but they’re going to start taking the old name off soon. 
“We are going to take the [Sports Authority] signs down. All of the exterior signage will come down, starting in about a week or 10 days,” Broncos President and CEO Joe Ellis told reporters on Tuesday.

The name will have to stay in place inside the stadium for a while longer because of events and concerts, according to Ellis. 

So what now?

“I suspect by the start of the season we’ll either have a placeholder name or a name on the building that involves a corporation supporting that name. That is an important part to our capital funding moving forward,” he added.

Ellis wouldn’t put a time frame on a new name but added that the franchise has had “productive discussions” with companies.