DENVER – Efforts by Greenwood Village-based Red Robin to create a fast-casual dining spinoff appear to have failed, as two Red Robin Burger Works locations have already closed and two others will be re-branded.
The company made the announcement Wednesday, saying two of the Denver Red Robin Burger Works locations will be re-branded as Red Robin Express, of which there are several other locations in the Denver area.
The remaining Red Robin Express locations at the 16th Street Mall and in Northfield Stapleton will be remodeled, the company said.
Burger Works locations in Fort Collins and Boulder were among nine nationwide stores closed Sept. 30. There had been 12 total. The others closed included locations in Chicago and Washington D.C.
“We’ve gained considerable knowledge since opening the first of our smaller, fast casual locations in 2011,” Red Robin CEO Denny Marie Post said in a news release. “We are now conducting a strategic review of how this alternative platform can better support our brand as a whole and best serve our [g]uests.”
The company says work on the Denver locations that will be re-branded is expected to be complete late this year or early next year.