Denver's annual 4/20 event is growing like a weed and lighting up the registers at recreational and medical marijuana shops all over Colorado.
Denver's annual 4/20 event is growing like a weed and lighting up cash registers at recreational and medical marijuana shops all over Colorado.
"We've ramped up our staff. We’ve ramped up edible orders -- doubled and tripled those," said LoDo Wellness manager Zac Campbell. "We're expecting to have a lot of people in here."
Campbell says in addition to pot sales, merchandise is also flying off the shelves.
"You see people from all over the place, all different spectrums of life,” he said. “It's a lot of fun to interact with people."
According to our partners at the Denver Post, hotel bookings in Denver for April 17-20 are up 60 percent over this same period last year.
Victoria Kline is visiting from Illinois and buying marijuana legally for the first time in her life.
"You don't feel ashamed,” she said of the experience. “As opposed to where I live, where (it's like) you're going to meet your drug dealer. You're like, 'Alright, I'll meet you down the street.'"
Hotels.com says Denver now ranks 14th on the list of most popular domestic destinations, up from 19th two years ago. That’s a statistic many attribute, at least partially, to legalized marijuana.
"I'm kind of excited to see what this year has to bring," said Campbell.
Denver’s 4/20 event begins Saturday, April 18. It will be a three-day event in Civic Center Park that ends on Monday, April 20.