DENVER – The much-discussed Ikon Pass, put together by a collective of North American ski resorts in hopes of rivaling Vail Resorts’ Epic Pass, was officially unveiled Thursday with several options to ski and ride in Colorado.
The Ikon Pass is the product of Alterra Mountain Co., a recently-formed group of 26 ski resorts in the U.S. and Canada. Some of the resorts are partners of Alterra’s.
There are two levels of the new pass: the $899 Ikon Pass and the $599 Ikon Base Pass.
In Colorado, both passes will get you unlimited access to Copper Mountain, Winter Park and Eldora.
The top pass also includes unlimited access at Steamboat, as well as seven days combined at Aspen Snowmass’ four mountains. It contains zero blackout days and also delivers access to top U.S. resorts Mammoth Mountain, Squaw Valley, Jackson Hole and Big Sky.
The base pass will include tighter access to some of the resorts and holiday blackout dates. Both Ikon passes go on sale March 6.
The pass will attempt to rival the Epic Pass, of which Vail Resorts sells about 750,000 a year, according to The Denver Post. Various levels of Epic Passes sell from between about $330 for the Arapahoe Basin-Keystone pass, and up to $859 for the full Epic Pass. There are also options in California, Utah, Australia, Minnesota, Michigan, Wisconsin, Europe and Whistler, British Columbia.
“We continue to curate like-minded partners for the Ikon Pass that add more bucket list destinations for skiers and riders,” said Alterra Mountain Co. Chief Marketing Officer Erik Forsell in a statement.