Free, discounted Lyft rides offered in lead up to 4/20 rally in Denver

DENVER -- The Colorado State Patrol has seen an increase in citations related to driving under the influence of marijuana. The prevalence of marijuana identified by the CSP as the impairing substance increased from 12 percent of all DUIs in 2014 to 15 percent in 2015, according to recent findings. Seventeen percent of Colorado State Patrol DUI arrests last year involved marijuana.

With this in mind, the Colorado Department of Transportation is offering free or discounted Lyft rides leading up to the 4/20 rally in Civic Center Park. The program, called the 320 Movement, launched Monday.

Lyft will have a fleet of 17 one-of-a-kind vehicles wrapped with green “Plan a ride before you’re high” messaging on the roads across metro Denver. If you order a Lyft and one of these specially-branded cars picks you up, you will receive a discount up to $10 on your ride. In addition, a limited number of codes for discounted rides will be released online at 320movement.com every Sunday at 3:20 p.m. leading up to 4/20 (March 26, April 2, 9 and 16).
 
Throughout the month, CDOT and Lyft will introduce additional tactics to engage with marijuana users throughout the state.