Fish company from Iceland opens US headquarters in Denver

DENVER – Iceland-based Niceland Seafood is opening its United States headquarters in Denver as the Mile High City attracts more international companies.

Niceland will have offices in Colorado and operate through a partnership with Denver’s Seattle Fish Company. The Seattle Fish Company already processes about 15 million pounds of seafood from around the world, including Iceland.

Niceland is led by Disney's former Head of Innovation, Oliver Luckett, and Icelandic politician Heiða Helgadóttir.

From daily nonstop flights between Reykjavik and Denver, to a shared vision that began in part at a seafood show in Boston, the two companies formed a relationship that spans international waters.

"We've got a great workforce that we can pull from. And we've technically-savvy people," said Seattle Fish Company President Derek Figueroa.

When it comes to technology, Niceland is unique. It has a system where you can use your phone to track your cod, pollock and char fish from the waters of Iceland to your dinner table or restaurant.

 “I think it's really just an evolution of where we've seen tech make big changes and be disruptive technology in other industries," said Figueroa.

Something else to consider: Fish will likely be a big part of our future, as its water consumption and carbon footprint are both low.

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