Cereal manufacturer Cheerios is giving away millions of free wildflower seeds.
The giveaway is part of Cheerios’ ‘Bring Back the Bees’ campaign. Bees are important pollinators and their populations have been in decline for years for a number of reasons, including increased use of pesticides and the loss of places to pollinate.
To give the vital insects a boost, the company teamed up with Veseys Seeds to offer 100 million wildflower seeds online. All you have to do is provide Cheerios with your shipping information.
As of noon Wednesday, it appeared all of the 100 million seed packets had already been claimed. The website shows where the seeds have gone, and many of them seem to have made their way to Colorado.
Cheerios is also committed to filling its own oat farms with wildflowers to give bees more places to pollinate.
For more information, log on to cheerios.com.