DENVER -- C'mon and take a free ride.
Just like the classic rock hit of the early '70s, Denver's B-Cycle ride-sharing program is now offering free rides on the last Monday of the month for the rest of this year.
"Basically - you can have free rides all day - as long as you pull it out and return it within 30 minutes," said B-Cycle executive director Nick Bohnenkamp.
The program started last month. It's called Monday's Motivation, in partnership with Kaiser Permanente.
If your Mondays are a drag, perhaps this is the spark you need to get up and get moving.
"We want to change the perception of biking from recreation to utilitarian," Bohnenkamp said. "So, if we offer it on Mondays, maybe people will think, 'Hey it's the beginning of the week, it's a great day out, I'll try to bike into work and back."
The free rides apply to both members and first-timers. You still swipe your credit card at any kiosk, but the $9 dollar access fee is waived for a 24 hour period, as long as you finish all rides that day within 30 minutes or less.
In 2016, Denver B-Cycle had nearly 350,000 rides, averaging out to about 1,000 a day.