DENVER -- The competition is just as intense as a Denver Broncos game. Win or lose, Denver’s quest to be selected as Amazon’s latest headquarters is creating new momentum and attention for the Mile High City.
Denver is an attractive place for companies like Amazon to set-up shop. There's a strong workforce, rail service, an international airport, and our mountain way of life. And now thanks to the recent mention in New York Times in regards to Amazon, the city's profile is getting a significant boost.
“It tells me Denver has really evolved and become more of a pertinent city," said Jill Alfond, owner of the Localist Market, near the A-Line at Union Station. Her market wouldn't be here if DaVita didn't open its world headquarters in LoDo, and other smaller companies didn't follow suit.
It’s validation to help bring new jobs to Denver, beyond just Amazon.
"The New York Times article is prompting conversations in Colorado, and around the country and frankly probably the world. Because if we weren't on your radar, we are now," said Kelly Brough of the Metro Denver Chamber of Commerce.
While Amazon is getting the spotlight, the momentum it's creating will last long beyond decision day.
"Whether the Amazon thing comes to fruition, it's planting a seed in the minds of a lot of people, that we should look at Denver," said Alfond.
Amazon is not expected to make a decision until 2018.