Snickers unveils new, limited-edition candy bar flavors
5:03 AM, Jun 5, 2018
As part of its "You're not you when you're hungry" marketing campaign, Snickers has launched three new, limited-edition flavors.
Candy bars will now come in Espresso, Fiery and Salty & Sweet. Bars are in retail stores worldwide, according to a news release from PR Newswire.
"Flavors corresponding to the hunger symptom on the outside of the packaging: Irritable = Espresso, Wimpy = Fiery, and Indecisive = Salty & Sweet," the release states.
During the campaign, people in New York City on June 19 may visit the "Hunger Bunker," where Snickers will have "escape-room style" challenges that lead to a flavor. People interested in trying it out may make reservations here.
The Snickers brand is owned by Mars, Incorporated.