KFC, the company that used to be known as Kentucky Fried Chicken but changed its name to initials so "fried" wouldn't be mentioned, has come up with a new entry in the fast-food world.On Monday, KFC will start selling the "Double Down" sandwich. The catch? No bread. Two breaded chicken fillets replace the bun in the sandwich. The middle of the sandwich contains bacon strips in melted cheese."It's such a meaty chicken, there's no room for a bun," said Rick Maynard, a spokesman for KFC."During the product's test market phase last year, high consumer interest and demand drove people to travel for miles to sample the Colonel's tasty new creation. From online chatter speculating on whether the sandwich was just an urban legend to late night talk show mentions, the Double Down generated more buzz than any test market item in KFC history," the company said in a recent news release.The company said the sandwich contains 540 calories, 10 grams of saturated fat and 1,380 milligrams of salt. However The Vancouver Sun did its own research and estimated the sandwich contains 1,228 calories."The figures are only an estimate based on nutritional information listed for individual ingredients on the KFC website, as well as ingredients that closely resemble others not listed, and data provided by nutritional watchdog groups based on generic brands, so should be taken (if you'll excuse the pun) with a grain of salt," reported the Sun.In reply, KFC said, "Some media sources speculated on the nutritional information for the sandwich, and published numbers that were inflated."
Kelly Brownell, a director at Yale University's Rudd Center for Food Policy and Obesity, told USA Today, "It's a salt bomb. That's a better part of a day's sodium in one meal."The Double Down has about the same calorie content as the McDonald's Big Mac, he added."You can do worse than 540 calories," Brownell told the newspaper.The Double Down is also available in a grilled version, which checks in at 460 calories. Click here for the KFC nutritional guide.KFC.com has a clock counting down the days, minutes and seconds until the Double Down is introduced on Monday.