Denver Auto Show: 13 things you need to know as the show rolls into Denver

Posted at 5:18 PM, Apr 02, 2017
and last updated 2017-04-02 19:22:05-04

DENVER – The largest display of new cars between Chicago and Los Angeles will come to the Mile High City this week.

A total of 36 car lines will display more than 500 vehicles, including concept cars, the latest in luxury cars, popular “green cars,” as well as custom styling and accessories for a variety of vehicles.

This is what will be waiting for you at the 2017 Denver Auto Show:

Camp Jeep. Go extreme off-roading right on the auto show floor! Roll over rocks, climb hills and clear obstacles that demonstrate Jeep vehicles’ abilities in traction, ground clearance and maneuverability articulation.

Test drives. Find love at first gear! Get behind the wheel of the hottest new models and go for a spin around the Convention Center! (Daylight hours only) Courtesy of Chrysler, Dodge, Fiat, Ford, Jeep, Mazda, Ram and Toyota.

Exotic cars. Get up close and personal with some of the most expensive vehicles in the world! Drool over exotic beauties including Aston Martin, Bentley, Lamborghini and Maserati.

Pilot a drone. Take hold of the remote control to race a drone through a timed obstacle course, compliments of

Check out the racecars. Get up close and personal with Furniture Row Racing’s Martin Truex Jr.’s #78 and Erik Jones’ #77 and Donor Alliance’s Joey Gase’s #52 Chevrolet.

The marketplace. Are you looking to customize your vehicle, or modernize your garage? Shop this one-of-a-kind Auto Show Superstore, offering custom wheels and rims, custom vehicle wraps, custom vans, custom car trailers, and custom electric carts.

Excited? So are we! Here’s what you need to know if you want to get the most out of the experience:

Come earlier in the day. Organizers say you’ll see more of the floor (and the cars) as it will be less crowded. If you want to avoid the crowds, plan on coming before noon or after 4 p.m.

Wednesday will be the best chance to meet with reps. Manufacturer reps usually stay for the first day of the show and then go back home. While there will be a product specialist onsite to answer any question you may have, your best bet to meet a manufacturer rep will be Wednesday.

Use the light rail to get to the show. Anyone who has ever been to an event in downtown Denver knows that either a) parking is expensive or b) there’s nowhere to park.

Order tickets online so you don’t wait in line. If you want to get enjoy every minute of this exhibition it’s recommended you purchase your ticket online. Otherwise, the ticket box office opens one hour before the start of the show. If you leave but want to come back, make sure to get hand-stamped before walking out.

Know the layout. The Denver Auto Show website has a map of the show floor so you can leave knowing you’ve seen everything you wanted to see.

Shop around. You’ll be able to take photos and videos at the Denver Auto Show, so this is your chance to shop around without the sales pressure. 

PHOTOS: The history of the Denver Auto Show


The Denver Auto Show starts Wednesday, April 5 from 5 p.m. to 10 p.m.; Thursday and Friday from noon to 10 p.m.; Saturday from 10 a.m. to 10 p.m. and Sunday from 10 a.m. to 6 p.m.

Admission is $12 for adults, $6 for children. Ask the box office for special discounts. 


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