BRECKENRIDGE, Colo. – We may never know if Ullr, the Norse god of snow, can be persuaded with ski shots, but that doesn’t mean the people of the Town of Breckenridge won’t stop trying to appease the ancient god.
And while we can’t be sure that the recent snowstorm that blanketed some parts of Colorado happened because of rituals held in Breckenridge, we can be sure of one thing: the town broke a record for the longest shot ski during Ullr Shot Ski on Thursday.
A total of 1,299 people on 433 skis spanning 2,304 feet down Breckenridge’s Main Street lined up to take a shot during the unofficial Ullr Shot Ski attempt presented by Breckenridge Distillery.
The Colorado mountain town regained bragging rights after Park City, Utah took over the world record last October, according to Austyn Dineen, a spokeswoman for the Breckenridge Tourism Office.
“Guinness may not recognize alcohol-related records, but that will not stop Breckenridge Distillery,” Dineen told Denver7.
The festivities at Ullr Fest 2019 continue Friday and Saturday with the National Cocktail Throwdown Finale, the Ullr Bike Race and the Wild and Scenic Film Festival.
To learn more about Ullr Fest, watch the video below:
