Heinz Has A New Ketchup That’s Blended With Vegetables—and Your Kids Will Never Taste The Difference

Posted: 10:43 AM, Sep 17, 2019
Updated: 2019-09-18 06:59:59-04
Heinz Has A New Ketchup That’s Blended With Vegetables—and Your Kids Will Never Taste The Difference

There’s no other way to put it — getting kids to eat veggies is not for the faint of heart. While some children love fruit and vegetables, for many, it’s the last thing they’d choose to eat if given a choice.

That’s why it’s never a bad idea to sneak veggies into the foods they already love (without them knowing, of course). Recently, Heinz joined a few other food companies in figuring out a way to include more vegetables in their products — in this case, their beloved ketchup.

Heinz’s new tomato ketchup with a blend of veggies is made with their usual ingredients, plus pureed carrots and butternut squash. Although it has 25 percent more added veggies, 25 percent less sugar than regular Heinz ketchup and contains no high-fructose corn syrup, Heinz says it’s just as thick and rich as the ketchup kids are already dunking their fries into.


“If we were going to add extra veggies to a new recipe, it was important to maintain the same distinctive taste, appearance and texture that have been loved by generations of families for 150 years,” Dalia Adler, associate director of marketing for Heinz, said in a press release. “We went through countless recipes to land on the perfect blend and can’t wait to share the end result: a blend that we think will have your ketchup-loving, veggie-hating kids asking for more.”

The new ketchup is available in select stores now and online, including at Amazon and Walmart.

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Of course, kids are going to want something to dip in the ketchup, but luckily, there are hidden-veggie options there for that, too. 

You can buy cauliflower ranch fries at stores nationwide, and Perdue now has chicken nuggets with 1/4 cup of vegetables mixed into the nuggets. The hidden ingredients are cauliflower and chickpeas. The best part for kids, though? They’re shaped like dinosaurs!


The eat-your-veggies battle just keeps getting easier for parents!

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