The virtual Denver PrideFest Parade will feature a compilation of creative, family-friendly videos that will be broadcasted on Denver7’s streaming apps, Facebook page and TheDenverChannel.com, as well as on Denverpride.org starting at 9:30 a.m. on June 21, 2020.
The station will also rebroadcast a 90-minute version of the parade from 3 - 4:30 p.m. on June 21 on air on Denver7 and on our streaming apps. The Center on Colfax announced in April that it was moving the annual PrideFest parade and festival online due to coronavirus-related bans on large public gatherings in the city of Denver.
The goal of the virtual parade and festival is to offer the LGBTQ community a safe way to unite in celebration and strength in light of the pandemic.
“Denver7 is proud to continue our support of Denver Pride and the Pride Parade in particular,” said Denver7 VP/General Manager Dean Littleton. “As the television partner for this event, we’re here to help with the pivot to a virtual platform, ensuring the parade is as accessible to the community this year as it was when we marched down Colfax.”
The Center hopes to re-create some of excitement of the physical parade by welcoming back comedians Jon Jon Lannen and Debbie Scheer, who will provide commentary. Denver7 Anchor Molly Hendrickson and Meteorologist Lisa Hidalgo will serve as hosts of the parade.
Denver PrideFest is The Center’s largest fundraiser, providing over $1 million in support to help the organization serve more than 57,000 people annually with programs for LGBTQ+ youth, seniors, Colorado’s transgender community, and training and legal programs. The Center hopes to raise $100,000 through its virtual celebration, about 10 percent of the annual revenue the event generates.
Although closed to the public, The Center continues to provide support to the community online and by phone. The organization launched a COVID-19 Response Group on Facebook in March where people can maintain connections and share information.
Interested parade applicants should apply now to secure a spot. All video submissions are due by June 1. For more information about entering the Coors Light PrideFest Parade visit: denverpride.org/pridefest/parade.
About The Center on Colfax
The Center on Colfax opened in 1976 and over the years has grown to become the largest LGBTQ community center in the Rocky Mountain region, giving voice to Colorado’s LGBTQ community and playing a pivotal role in statewide initiatives to reduce harassment and discrimination. Today the Center is focused on fulfilling its mission – to engage, empower, enrich and advance the gay, lesbian, bisexual and transgender community of Colorado – by ensuring that every member of the LGBTQ community has access to the programs and resources they need to live happy, healthy, and productive lives. The Center currently operates on an annual budget of $2.3 million, employs 20 staff members and utilizes more than 500 community volunteers to serve more than 52,000 people each year.