ARAPAHOE COUNTY, Colo. – The pink patch phase of the Blue Backs the Pink project is now underway.
Denver7 has teamed with the Arapahoe County Sheriff’s Office to fight prostate and breast cancer in Colorado by raising money for cancer patients who can’t afford treatment through the sale of pink and blue patches, pins, hats, challenge coins and much more. All the money raised goes to screen, image and treat underserved prostate and breast cancer patients at Littleton Adventist Hospital.
The campaign started with a focus on prostate cancer in September. In October the focus has turned to breast cancer.
“We are really looking for those patients who need a little support, whether it’s financially to get certain imaging or services to help them,” said Jacie Schoenfeld, the director of imaging at Littleton Adventist Hospital. “Prosthetics, all of those things can be a part of what the donations can support.”
Last year, the sheriff’s office donated $2,500 to Littleton Adventist Hospital. This year, with a more aggressive campaign and Denver7 on board, the goal is to donate $10,000 to the hospital.
“As a law enforcement agency, we recognized the need to implement a program that allows us to give back to the people we serve,” said Arapahoe County Sheriff Tyler Brown. “We shared our vision with Littleton Adventist Hospital and Denver7 and are grateful they became our partners. Together, we are more powerful in our fight to save our citizens and eradicate cancer.”
Supporting cancer survivors
Throughout the month of September, deputies proudly wore blue patches, pins and other blue items to show men battling prostate cancer they’re not alone. In October, sheriff’s office employees will wear pink items to support breast cancer survivors. Employees at Littleton Adventist Hospital and Denver7 news anchors and reporters will also be wearing pins and other items to show their support.
“We are honored to partner with the Arapahoe County Sheriff’s Department and Littleton Adventist Hospital who do so much to support our community every day,” said Denver7 General Manager Dean Littleton.
Join the fight
You can join the fight against cancer and enter a contest to win a prize! Just go to the Blue Backs the Pink website and purchase any of the products. Then email a photo showing you wearing the items, or post your photo to the ACSO Facebook page . The person with the most creative photo will win either an exclusive history tour of the sheriff’s office or a private K-9 and/or SWAT demonstration for you and your family. To email a photo, send it to SheriffPIO@arapahoegov.com or post it to Facebook/ArapahoeSO . The contest for pink items runs through October 25 when a new winner will be chosen.
The Blue Backs the Pink is managed by the nonprofit Arapahoe County Sheriff’s Office Employee Fund. The charitable organization is a 501(c)(3). All of the proceeds are donated to the Littleton Adventist Hospital.