DENVER - Organizers for Denver's 420 rally are expecting the biggest turnout ever for what they're calling the largest pot-themed celebration in the world.
Miguel Lopez, who organizes Denver's rally, said they're expecting about 80,000 people to attend this weekend's event at Denver's Civic Center Park.
"We've already met people from all over the country," said Lopez.
The rally takes place every year on April 20, a day pot smokers regard as a holiday. This is the first 4/20 celebration since Colorado passed Amendment 64, which makes it legal to possess up to an ounce of marijuana.
It's also the first year the Cannabis Cup, a pot-themed convention normally held in Amsterdam, will be held in Denver.
"Even Amsterdam doesn't have the quality of legalization that Denver does as far as marijuana," said JJ Walker.
Walker is the co-founder of My 420 Tours, the first pot-themed tour operator in the country. Walker said their buses, which take people on tours of dispensaries and grow sites, are attracting people from around the world.
"It sold out in a month and a half, our website is blowing up. We get over 2,000 unique people on it a day and people just begging to come out and do these tours," Walker said.
Levi Hall came from Iowa for the Colorado cannabis experience.
"It's been a great time, seen a lot of new things and just been a good party, a good time," Hall said.
Denver Police said it's still illegal to light up in public. The department is still waiting to hear how Amendment 64 will be enforced. In the meantime, police will have a large presence at the rally but plan to take a hands-off approach.
"We'll use discretion, officers will use discretion in how they enforce it. Last year we did write tickets, about 40 or 50 tickets throughout the day," said Denver Police PIO, Sonny Jackson.