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Survey Shows What Customers Want In Luxury, Budget Hotels

J.D. Power & Associates Survey Shows People Want Comforts Of Home

POSTED: 3:22 pm MDT July 26, 2005
UPDATED: 3:32 pm MDT July 26, 2005

Do you ever feel like you're paying too much for a hotel room or for the little extras that make the room seem more like home? As hotel rates go up, many guests think they are being ripped off.

But still hotels and resorts are still showing increased business. So who are they going to and why?

The latest J.D. Power hotel customer satisfaction survey asked 40,000 people what they thought about their hotel experience. The survey found guests want more of a home-like experience and that means great beds and in-room refrigerators -- not just the ones packed with pricey mini-bar stuff.

Complimentary hot breakfasts have become a big plus and free in-room wireless internet is an attraction.

"They'd like to see an all inclusive rate. 'Wrap it up in my room rate. I expect to pay for this added value service but don't nickel and dime me,'" said Linda Hirneise with J.D. Power & Associates.

Among upscale hotels, Omni, Embassy Suites and Renaissance scored highest. Hilton's Garden Inns topped the full service list, followed by Courtyard by Marriott and Wyndham Garden Hotels.

In the limited service group, Hampton Inns, Spring Hill Suites, and Drury Inn and Suites topped the list. And among the budget hotels, Microtel, America's Best and Days Inn ranked high.

If you want more information on the J.D. Power survey, click here.

Interestingly enough, what guests at the more expensive places are asking for are some of the features that the lower priced and budget hotels have been offering for some time.

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