The National Highway Traffic Safety Administration is shaming distracted drivers with a bold, new hashtag.
NHTSA is using #JustDrive to single out distracted drivers who tweeted about the offense.
"I think they are trying to get a little bit more aggressive, because what they've been doing so far hasn't worked yet," said Spencer Pace, Driving Coach at MasterDrive, a driving school in Colorado. "They are just trying new tactics."
For example, one Twitter user wrote: "Yes. I tweet and drive. *Thug life."
NHTSA responded, saying, "Doesn't matter what kind of life you live...don't potentially ruin it with a silly tweet. Stay focused and #justdrive, please."
NHTSA is also tweeting educational statistics, such as, 73 percent of drivers 18 to 20 years old admit to texting while driving.
But Pace says teenagers are not the only drivers guilty of being distracted.
"It used to only be something people thought teenagers did, but now it's adults of all ages," said Pace.
NHTSA is also running a campaign called "U Drive. U Text. U Pay." The goal is to remind drivers they could be cited and fined for driving distracted.
"The results of this are yet to be seen, and if it happens to stop people from snapchatting and driving, or texting while driving, then it's worth the effort," said Pace.
