Breweries offer yoga to bring in "untapped" customer base; craft beer-and-yoga class, the new trend

DENVER, Colo. - Denverites love their craft beer. And they love yoga. Put the two together and you have something that is completely Colorado. Denver 7’s Kristen Skovira takes us to "brewery yoga" class. 

"We never anticipated this many people would show up. So it's super exciting," said Lara Gobins, an instructor with CorePower Yoga.

Hundreds of yogis, bend and stretch inside Denver’s Great Divide Brewing Company.

“What's more Denver than beer and yoga?" said yogi Jana Marley.

"[I was] definitely a beer drinker first. It's just an awesome way I think to blend two things Denver is all about," said craft beer enthusiast Erin Brucks.

"Our Facebook invite had 450 people RSVP, which about quadrupled from the last event. So the news is getting out,” said Gobins.

The craft beer industry is booming. There are more than 4,000 breweries nationwide. Almost 300 in Colorado.

So what's a local brew-pub to do?

"Breweries have to differentiate much harder than they used to before," said Andy Sparhawk with the Brewers Association.

Sparhawk says craft breweries are tapping into a whole new customer-base and utilizing often-unused space. 

“Sometimes the brew house floors or the tap rooms aren't being used. Small and independent craft brewers are committed to a healthy and active lifestyle and that really resonates with Colorado drinkers,” said Sparhawk.
 

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