DENVER - Colorado's NASCAR car will look different this weekend.
Instead of the Furniture Row logos it normally sports, the No. 78 Chevrolet will feature a colorful paint scheme inspired by the Wonder Bread race car that appeared in the movie, "Talladega Nights: The Ballad of Ricky Bobby."
"It's shake and bake time," said driver Kurt Busch, repeating the catch phrase from the 2006 movie, which starred Will Ferrell as Ricky Bobby.
Wonder is sponsoring the car to remind NASCAR viewers that Wonder brand is back. The bread went off the market after the bankruptcy of its former owner late last year. Flowers Foods acquired the Wonder brand in July 2013.
Busch is hoping the Wonder car will give him that boost of luck.
"We need something to change our luck after our car went airborne at the Talladega spring race," said Busch. "I am a fan of the Talladega Nights movie and it truly excites me to drive the Wonder car. It carries a special feeling with two American icons coming together -- Wonder bread and NASCAR -- at one of America’s legendary racetracks."