DENVER – Long gone will be the days when the Denver Nuggets will be recognized by big, bold yellow letters sitting beneath a snow-covered blue mountain.
That’s because the Nuggets revealed an evolved identity Wednesday evening during the NBA Finals; a look the team says captures the evolution of both the City of Denver and the team as a whole.
No evolution is complete without a TV commercial, right?#EVOLVE2018 pic.twitter.com/pQ3HUvN2Vv
— Denver Nuggets (@nuggets) June 7, 2018
The revelation came during the halftime break of Game 3 between the Cavs. and the Warriors. At a party held at the Dairy Block in downtown Denver, the Nuggets revealed a new logo for the team, a new color palette and three updated uniforms.
🔥🔥🔥#EVOLVE2018 pic.twitter.com/6q04zw42Ub
— Denver Nuggets (@nuggets) June 7, 2018
The real Statement.#EVOLVE2018 pic.twitter.com/d6pQSBfIt0
— Denver Nuggets (@nuggets) June 7, 2018
“The Denver Nuggets have always welcomed change and are continually looking for ways to innovate as shown by our evolution from the ABA’s Denver Rockets, to Maxie the Miner, the iconic Rainbow Skyline, and on to the Mountain Peak and Pickaxe,” said Josh Kroenke, Vice Chairman of Kroenke Sports & Entertainment.
BEHOLD! OUR NEVER-BEFORE-SEEN NEW LOGOS ARE HERE!#EVOLVE2018 pic.twitter.com/xwJzl0FfOe
— Denver Nuggets (@nuggets) June 7, 2018
If you’d like to learn more about the Nuggets’ new color scheme, logos and uniforms, head over to Nuggets.com.
Merchandise with the new logo and other brand new Nuggets apparel will be available for fans starting Thursday.
