Large auto dealership says Von Miller's anthem protest misrepresents interests, pulls advertisements

DENVER — Just a day after only 19 Broncos players stood for the national anthem to protest controversial messages by President Donald Trump, some of the team's leaders are already seeing consequences.

Star outside linebacker Von Miller was one of the Broncos who took a knee, and Phil Long Ford dealership took issue with that. They said they dropped their one-time spokesperson on Monday morning, although in a late-day statement, the group said they feel Miller is a "good person." 

Miller had appeared in several advertisements on television endorsing the dealership, however the the large auto dealer requested their ads be pulled on Monday. According to Denver7 Broncos insider Troy Renck, the last commercial deal struck between the two groups was in March, but the move on Monday severed all ties. 

Some of the advertisements which had previously been posted to YouTube had already been removed from the dealership's page. 

Although the dealership confirmed the move, the company's spokespeople released a statement later in the day saying the following:

"We are evaluating the events of the weekend. It is important to state that we haven't fired Von. We are in the middle of contract renewal and this weekend's events remind us that sometimes we feel that we best represent ourselves. We support Von and his first amendment rights, we know Von and he's a good person. He donated a police car to his hometown police dept. All that notwithstanding when we bring in celebrities to represent us we run the risk of being misrepresented." 

We, like millions of Americans are concerned and will respond consistently with our values as a proud American company founded by a war hero (Phil Long). While we can't control the actions of others we can be responsible for how we support our nation and community. That is why, years ago, our principal owner, Jay Cimino, founded the Mount Carmel Veteran's Service center, and is supported by all Phil Long Dealerships. We support this cause not just with our words, but financially as well, and it is serving hundreds of veterans in need right here in Colorado. This would be a great time for our community to show support for our military community by supporting this cause or others that continue to serve them after they serve us." 

Print this article Back to Top