Kerry, Bush Launch TV Ads In Colorado
Kerry Buys Record $25 Million In TV Airtime
POSTED: 6:29 am MDT May 4, 2004
UPDATED: 7:28 am MDT May 4, 2004
The John Kerry for President campaign unveiled two new television ads this week and will spend a record $25 million to run those ads for voters in 19 states, including Colorado -- a state typically written off as Republican.The fact that the presumptive Democratic presidential candidate will spend $1 million in Colorado means his campaign thinks the state is competitive, political analysts say."The most recent polling shows Kerry only behind by five points to the president in Colorado, which is clearly a leaning-Republican state. So I think the Kerry people certainly feel they have a chance to spend a little bit of money early to see if they can't move the meter a little bit in Kerry's favor and make Colorado a battleground state," said 7NEWS political consultant Steve Welchert.
The major television ad campaign hits Colorado airwaves Tuesday.In one 60-second ad, Kerry starts off with, "I was born in at Fitzsimons Army Hospital in Colorado."Campaign officials say they ads define Kerry and his plans, as he comes under attack in ads aired by President George W. Bush's campaign.One of the ads, "Heart," features two Vietnam veterans, wife Teresa Heinz Kerry and daughter Vanessa Kerry. It notes that Navy
veteran Kerry was born at the Aurora hospital while
his father served as an Army Air Corps pilot, that he graduated
from Yale and that he served as a county prosecutor and U.S.
senator.The other ad, "Lifetime," focuses on the service in Vietnam
that won Kerry three Purple Hearts and Silver and Bronze stars.The ads will also be broadcast nationally on cable news networks.Kerry's $25 million ad campaign is the largest single advertising buy ever in a presidential campaign.After the Kerry campaign bought advertising time in Colorado, the Bush campaign did too, and those ads will air on Wednesday.Contrast that to the presidential race of 2000, when neither Bush nor Vice President Al Gore bought TV time in Colorado.In fact, it's been more than a decade since a presidential race played out on TV sets in Colorado, when Bill Clinton, George Bush and Ross Perot all had bought advertising time in 1992.Bush won Colorado in 2000, former GOP Sen. Bob Dole won in 1996
and Democrat Bill Clinton won in 1992."This record purchase demonstrates that the Kerry campaign
intends to compete throughout the nation," campaign manager Mary
Beth Cahill said. "John Kerry is running a wholly positive ad
campaign based on his record."Bush campaign strategist Matthew Dowd ridiculed the ads, saying
Kerry chose not to focus on his voting record in the Senate. "I don't think the problem is that people haven't been
introduced to Sen. Kerry," he said. "I think the problem is they
have been introduced to him ... and they find troubling the kind of
leader he is."Kerry campaign media strategist Tad Devine said the ads were in
response to negative Bush campaign advertising."That is precisely why we're providing information about John
Kerry. As people get to know him, any misinformation or doubts
people have about him evaporates," Devine said. "That's the
single best way of dealing with any issues the Bush campaign throws
against him."Denver-based pollster Floyd Ciruli said the biographical ads
were made in answer to criticism from Kerry supporters that the
Democrat hasn't effectively defined himself to voters. He said the
race was close and anything was possible when it came to a possible
Kerry victory. "I think that what's really going on is that Democrats are
probing for weakness in Bush territory," Ciruli said.
Copyright 2004 by TheDenverChannel.com. The Associated Press contributed to this report. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.




