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Democratic Convention Turning To Internet

Campaign Hopes To Expand Its Reach

POSTED: 5:01 pm MDT August 13, 2008
UPDATED: 7:54 pm MDT August 13, 2008

The Democratic National Convention Committee is going places no convention has gone before.

The Internet will play an unprecedented role in getting their message to the public.

In Denver, amidst the sounds of street musicians and the hustle and bustle of the 16th Street Mall the Barack Obama campaign was searching for new voices.

In Denver and a handful of other cities, the campaign spent the day interviewing potential voters with a video camera. The campaign wanted to know what questions the voters had for Obama and the Democratic Party.

Some of the exchanges will be shown at the Pepsi Center during the convention, but most will end up on the Internet.

Among those being questioned was Grant Poli. He wanted to know what Obama will do about the sub-prime mortgage crisis.

"I'm looking to buy my first home, and I'm a little uneasy with the way things are going," he told 7NEWS.

Convention organizers said the Internet is a key component to their message.

DNC spokeswoman Natalie Wyeth said new technology could bring millions of people into the campaign.

The convention is bypassing the traditional media to put out its own message. For example, everyday the DNC will host e a webcast at 2:15 p.m.

"We promise that every one of those shows will reveal a nugget of information that you can't get anywhere else," Wyeth said.

The convention is also teaming up with YouTube to broadcast an online video contest. It asked people to submit videos explaining why they are a Democrat. The winner will be announced on Thursday.

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