A new coalition of gun rights and conservative groups has proclaimed Jan. 19 the first annual “Gun Appreciation Day.”

The group is urging Americans nationwide to go to local gun shows, ranges and stores to protest what they call the Obama administration’s assault on gun rights.

“The Obama administration has shown that it is more than willing to trample the Constitution to impose its dictates upon the American people,” said Gun Appreciation Day chairman Larry Ward, president of Political Media, Inc. “If the American people don’t fight back now, Obama will do the Second Amendment what he has already done to the First with Obamacare – gut it without a moment’s thought to our basic constitutional rights.”

The Gun Appreciation Day currently includes the following coalition members: Second Amendment Foundation, Citizens Committee for the Right to Keep and Bear Arms, Special Operations Speaks, Revolution PAC, Citizens and Country, Social Security Institute, Committee to Draft Judge Andrew Napolitano, Conservative Action Alerts, Women Warriors PAC, Conservative Action Fund, and Political Media, Inc.

The organizations hope to reach more than 50 million Americans over the next two weeks.