What would we be without mom -- the woman full of hugs, kisses and encouragement?
Procter and Gamble knows how important mothers are and made them the focus of a new Olympics-themed ad that's lifting spirits and causing tears to fall.
The video, which was posted on YouTube, shows vignettes of mothers helping their children during various stages of their lives.
It ends with a tag line, "for teaching us that falling only makes us stronger."
Watch the video below (mobile users: http://bit.ly/1dtl59K):