MANHATTAN, Kan. - Kansas State University is serving up a sizzling sports promotion: a free "boat of bacon" to students who attend the women's basketball team's home opener Friday against Tennessee State.
Under the promotion, students with identification can also get into the game free.
But it was the premise that everyone loves free bacon that had social media "sizzling hotter than a slab of bacon in an iron frying pan," the Topeka Capital-Journal reports.
Kansas State officials initially planned to cook about 75 pounds of thick-sliced bacon. But that amount ballooned to 300 pounds after the pork promotion blew up on Twitter, Facebook and the Internet.
The bacon-fest is making national headlines.
"We sat around with our Student Advisory Board in preseason and asked them what incentives would get them out to games that they wouldn’t necessarily go to," K-State marketing staffer Bethany Cordell told the Topeka Capital-Journal.
"We talked about the usual promotional items, and food was an overwhelming response. We threw out bacon just to throw out the idea, and the advisory board was all over it and excited about it. We decided it was something different and new we wanted to try," she said.