DENVER - Esurance is giving people a chance to win $1.5 million in what's being called the largest Twitter giveaway ever.
Anyone who uses the hashtag #EsuranceSave30 through Tuesday at 2 a.m. (MT) will be entered, regardless of what they actually say in the tweet, the company said. It's the biggest sum of money ever given away on the social network.
Actor John Krasinski announced Esurance's Twitter sweepstakes in a television commercial that aired at the conclusion of the Super Bowl.
The winner will be revealed Wednesday night during Jimmy Kimmel Live!, which airs at 10"35 p.m. on 7NEWS.
According to a news release, this was the first time Esurance purchased national advertising associated with one of the year's biggest media events, opting for air time immediately following the game.
Compared to an in-game commercial, the post-game time slot provided a 30 percent savings (totaling $1.5 million). So Esurance said it is passing those savings to one consumer using the simplest, most modern means available.
"Twitter is a smart, modern way for people to communicate, and millions of people are using it. It's the perfect way for Esurance to conduct this major giveaway over a short time period, connect with those fans and offer them a chance to win $1.5 million," said Esurance Vice President of Marketing Darren Howard. "The ease of use and the speed with which Twitter enables people to connect and share experiences parallels Esurance's incredible efficiency in revolutionizing the way consumers shop for and buy insurance, with car insurance quotes that can be completed in only 7.5 minutes."
Watch the sweepstake's kickoff commercial below (mobile users: http://ch7ne.ws/1cOsuEr):