WACO, Texas - A provocative pickup truck tailgate decal is raising eyebrows in Texas and causing a stir online.
At a glance, the full-size computer-generated decal makes it appear a woman is tied up in the pickup bed.
But a closer look shows the optical illusion is simply a decal, and there is no woman in distress.
The decal is the handy work of Hornet Signs, a marketing and advertising company in Waco, Texas, accoridng to KWTX TV.
According to Brad Kolb, the owner of the company, the sticker was put on an employee’s truck to gauge how realistic their decals are.
"I wasn't expecting the reactions we got, nor do we condone this by any means,” Kolb told KWTX TV. “It was more or less something we put out there to see who noticed it."
He said an employee volunteered to be tied up and was photographed, so the decal could be made.
Kolb says his company has seen an influx in tailgate decal orders since the sticker has hit the streets a month ago.
Reaction to the decal on the 7NEWS Facebook page was overwhelmingly negative.
"Is this supposed to be cute? , funny?, cool?, hip?, stylish?, - The answer is D - none of the above! At the very least it's in poor taste. To me it's a slap in the face to women and victims of violent crime," wrote CinDee Bedwell.
Nancy Burleson wrote: "Whoever thought of it should imagine their daughter as the person in the back,maybe it wouldn't be such a great idea."
But Shawn Behrens said: "The goal of this was to create discussion and spread the word about this company, clearly they have won."
On Sunday, the company posted a new message on their Facebook page: "I believe that there has been some confusion out there in regards to this company selling what is on that truck. We have only made the one. It is not for sale and we have no plans on selling it or any others."