Trader Joe's Confirms It Will Open Boulder Store In 2013

Announcement Follows Speculation After State Paperwork Filed

It's official: Trader Joe's confirmed Tuesday that it will open its first Colorado grocery store next year. The Trader Joe's will open in Boulder at 1906 28th St., where an Applebee's restaurant is currently located.

Trader Joe's said the 14,000-square-foot store "will feature a festive decor that mixes traditional Trader Joe's elements such as cedar covered walls and Hawaiian motifs, combined with a local flair that includes art celebrating the neighborhood."

Trader Joe's filed paperwork last month with the Colorado Secretary of State's office but refused to confirm at the time it was moving into Colorado.

The exact date of the 2013 opening was not announced.

Fortune Magazine described Trader Joe's as "no ordinary grocery chain" in a 2011 article. Fortune said the company "elevates food shopping from a chore to a cultural experience. It stocks its shelves with a winning combination of low-cost, yuppie-friendly staples (cage-free eggs and organic blue agave sweetener) and exotic, affordable luxuries -- Belgian butter waffle cookies or Thai lime-and-chili cashews -- that you simply can't find anyplace else."

The company's 2010 sales put it on par with Whole Foods, making it No. 314 on the Fortune 500 list.

Print this article Back to Top