Trying to command attention and build his lead in the polls, President Barack Obama unveiled a new two-minute TV commercial Thursday calling for an "economic patriotism" he hopes will sweep him to a second term, urging voters to compare his plan with Republican Mitt Romney's and "decide for yourself."
Romney, campaigning in Ohio while polls showed him slipping in key states, declared that "I care about the people of America" and can do more than Obama to improve their lives.
Romney's approach reflected what he is up against: a widening Obama lead in polls in key states such as Ohio, the backlash from a leaked video in which he disparages Obama supporters as government-dependent people who see themselves as victims, and a campaign imperative to make his policy plans more plain.
With under six weeks to go, and just one week before the first big debate, Obama's campaign reveled in the latest public polling — but tried to crush any sense of overconfidence. "If we need to pass out horse blinders to all of our staff, we will do that," campaign spokeswoman Jen Psaki said.
Obama readied a new ad in seven battleground states, a lengthy spot designed to cut through the clutter and outline a second-term agenda to create manufacturing jobs, promote U.S.-made energy resources, train workers and reduce the deficit. He uses the ad to remind voters that the nation was losing nearly 800,000 jobs a month when he took office and was "mired" in Iraq but now the nation, he says, is "moving forward again." He charges that Romney's plan would double-down "on the same trickle-down policies" that led to the economic crisis.
"It's time for a new economic patriotism rooted in the belief that growing our economy begins with a strong, thriving, middle class. Read my plan. Compare it to Gov. Romney's and decide for yourself," Obama says in the ad, which directs viewers to a campaign website. The ad was appearing in New Hampshire, Virginia, Florida, Ohio, Iowa, Nevada and Colorado. Campaign aides said voters in those states would see it frequently.
Much of Wednesday's activities were centered on Ohio, where Obama's momentum has seemed to be growing. It's also a state no Republican has won the White House without carrying.
Romney, eager to project confidence and brush aside suggestions that he was faltering, went after working-class voters outside Columbus and Cleveland before rolling to Toledo. Obama rallied college crowds at Bowling Green State University and Kent State University, reminding Ohioans their state allows them to start cast ballots next week. Early voting has already begun in more than two dozen other states.
For Romney, in his appearances and in a new TV ad in which he appeals straight to the camera, it was time for plain talk to contrast himself with Obama, and to mince no words about his expectations.
"There are so many people in our country who are hurting right now. I want to help them. I know what it takes," Romney told the crowd in Westerville. "I care about the people of America, and the difference between me and Barack Obama is I know what to do."
Asked in an interview about his ability to empathize with ordinary Americans, Romney cited the health care law he championed while governor of Massachusetts. It's a topic Romney usually doesn't raise because Obama cites the initiative as the basis for his own health care overhaul. Conservatives despise what they call "Obamacare" — Romney has vowed to repeal and replace it if elected — and tend to oppose the idea of universal health coverage.
"Don't forget — I got everybody in my state insured," Romney told NBC News while in Toledo. "One hundred percent of the kids in our state had health insurance. I don't think there's anything that shows more empathy and care about the people of this country than that kind of record."
That message so late in the campaign — a presidential nominee declaring his concern for all the people of the country — was part of his widening effort to rebound from his caught-on-video comments at a fundraiser.
In those comments, made last May but only recently revealed, Romney said "47 percent of the people" pay no federal income tax, will vote for Obama no matter what, see themselves as victims, think the government must care for them and do not "take personal responsibility and care for their lives."
New opinion polls, conducted after the video became public, show Obama opening up apparent leads over Romney in battleground states, including Ohio and Virginia. And majorities of voters in Florida, Ohio and Pennsylvania say Romney's policies would favor the rich over the middle class or the poor.
Specifically in Ohio, two surveys show the president crossing the 50 percent mark among likely voters. A Washington Post poll found Obama ahead 52 percent to 44 percent among those most likely to turn out, and a Quinnipiac University/CBS News/New York Times poll showed a 10-point Obama lead among definite voters.
Noting anew the Romney video comments, Obama said Wednesday: "We understand that America is not about what can be done for us. It's about what can be done by us together, as one nation, as one people."
And he added: "You can't make it happen if you write off half the nation before you take office."
Romney was showing signs of picking up his pace, and he did not mince words about his expectations.
"Were we to re-elect President Obama there is no question in my mind we'd face four more difficult years," he said. "If, instead I — no, instead, when I become president, we're going to get this economy growing again, we're going to do the things that ignite this economy."
Romney scheduled a blizzard of interviews with ABC, CBS and NBC, his second round of broadcast network appearances in three days after weeks of ignoring their requests. He also did interviews Tuesday with Fox News and CNN.
"I'm very pleased with some polls, less so with other polls," he told ABC. "But frankly, at this early stage, polls go up, polls go down."
The new Romney TV ad, at 60 seconds, is a longer and softer approach in which he speaks about people struggling to pay for food and gas with falling incomes.
At one point on Wednesday, the two candidates spoke from different sections of northern Ohio at the same time, their scenery as different as their message.
At a factory in Bedford Heights, Romney appeared on a stage surrounded by visual evidence of Ohio's manufacturing base — giant coils of steel wire, metal beams, yellow "caution" signs — and spoke as machines whirred in the background. He appeared with Mike Rowe, an everyman TV personality and pitchman.
Obama appeared at two packed college basketball arenas, delivering his message first to a boisterous crowd of more than 5,000 at Bowling Green and then to 6,000 screaming supporters at Kent State.
He said a student who introduced him broke his wrist during a game of ultimate Frisbee. Exhorting the crowd to vote, he said, "You got to play through injuries."
The campaigns tried, too, for footholds on other fronts.
Both sides kept up their attempts to paint each other as weak in dealing with China, efforts aimed at wooing support from working-class voters whose jobs might suffer from imports from China.
Romney also focused Wednesday on interest paid on the national debt, a subject he hasn't regularly discussed in his standard campaign speech. His comments came after a Washington Post poll showed the federal debt and deficit are the one set of issues where he has an advantage over Obama with likely voters.
Romney's running mate, Paul Ryan, took a sharper approach. He told radio host Sean Hannity that Obama was using hollow tactics to paint his opponents as evil.
"He's basically trying to say 'If you want any security in your life stick with me. If you go with these Republicans they're going to feed you to the wolves. It's going to be a dog-eat-dog society,'" Ryan said.
In recent weeks, Romney has lost his polling edge on the economy generally, with more people saying they now trust Obama to fix the nation's economic woes.
Fighting back, new Republican-leaning independent groups jumped in Wednesday with advertising aimed at voters who supported Obama in 2008 but are undecided now.
"I will say that as time progresses, the field is looking like it's narrowing for them," said Psaki, the Obama campaign spokeswoman. "In that sense, we'd rather be us than them."
The president, though, did have his own ups and downs.
Air Force One aborted its approach into Toledo because of bad weather, forcing the commander of the presidential plane to circle the airfield.
The second try was a success without incident.
Later, at Kent State, Obama was building to his argument for keeping jobs in the United States when he stumbled on a familiar line before recovering at Romney's expense.
"First thing is, I want to see us export more jobs, uh, exports more products. Excuse me. I was a channeling my opponent there for a second."