Why Grand Theft Auto is one of the biggest 2013 launches in entertainment

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"Grand Theft Auto 5" went on sale Sept. 17. It’s not just one of the most anticipated video game releases of the year, it’s one of the biggest launches in all of entertainment.

With an estimated development and marketing budget of more than $250 million, "Grand Theft Auto V" has a budget that rivals some of Hollywood's biggest blockbusters. Analysts expect it to generate over $1.5 billion in revenue. 

The stock price of Take 2 Interactive, the company that made "Grand Theft Auto V," has more than doubled since last August. You may think video games are a waste of time, but they can be extremely lucrative for companies.

Despite all of the hype, "Grand Theft Auto V" isn’t even necessarily going to be the biggest release of the year.  In November, "Call of Duty: Ghosts" comes out. With its proximity to Christmas, "Call of Duty" stands to sell even more copies. 

The last "Call of Duty" raked in $1 billion in sales in 15 days.