If you're looking for toys this holiday season, two retailers have released their holiday toy books early.
Toys R Us
Of course, Toys R Us is the big toy retailer. This year, Toys R Us has released a 120-page Great Big Toys R Us Book of Awesome. Now this is not their Black Friday ad, this ad is good for October 27 to November 19. See the ad on BFads.net's website.
BFads (as in Black Friday ads) says, "This ad is jam-packed full of all the best and hottest gifts for the 2016 holiday season, including dozens of Toys R Us exclusives. Unlike most toy catalogs, the Toys R Us holiday book actually features some sweet discounts. They may not be as hot as Black Friday prices, but you won't be wasting your money if you shop from these items."
Target has released its 2016 Holiday Toy Spectacular with 738 items.
The ad promises 50 percent off a different toy every day in-store from Nov. 1 until Christmas Eve through Target's free Cartwheel app, five percent off with your Target REDcard and 10 percent off your Target kids' wish list.