DENVER - The University of Denver says the presidential debate held at the school generated $55 million in publicity.
Publicity value on the day of the debate alone was well over $36 million, according to the school.
Social media also increased DU's recognition. On the day of the debate, the University of Denver saw a total of over a million impressions on Facebook, which is more than the Democratic and Republican parties' webpages receive combined on an average day.
According to the Commission on Presidential Debates, more than 3,000 media personnel from 47 countries were credentialed for the debate.
"While the first Presidential Debate at the University of Denver is now a memory, the excitement lingers along with banners and signs that remind the campus community that history happened at our doorstep," officials said in a news release.
DU will celebrate its 150th anniversary in 2014.