Photo of wife carrying former Marine, Jesse Cottle, is recognized by friends in Fort Collins

DENVER - When a photo of a wife carrying her husband, a wounded Marine, went viral on the internet recently, many people in Northern Colorado said, "I know that guy."

That's because Jesse Cottle was born and raised in Fort Collins. He served three tours in Iraq and when he re-enlisted he attended explosive ordnance school, according to a fundraiser held in Fort Collins after he was injured.

Cottle and his wife, Kelly, were having photos taken during a family weekend in Idaho when everyone gathered in the water. Jesse, a double amputee, then took off his prosthetic legs and hopped on Kelly's back so she could carry him in. Cottle said the couple didn't think twice about it, it's just how they get around.

They had no idea what would happen when the photo was posted online to Facebook.

"Everything just kept skyrocketing," said Jesse. "And we were just astounded."

Jesse lost his legs in 2009 in Afghanistan when he stepped on an IED. He and Kelly met while he was recovering and were married last year.

"It doesn't matter how heavy he is," Kelly told KGTV. "It just makes me thankful, more than anything that I am able to share these moments with Jesse and that he is still here."

Jesse said that his wife started carrying him at the beach because his prosthetics do not support him very well in the sand. So when the photographer asked the couple to hop in the water, she did not think twice.

"It kind of symbolizes the kind of person that my wife is … The type of person that she is on the inside and out," said Jesse. "She's physically carrying me but man, there are times when she's carrying me emotionally."

"We both believe that the husband -- he’s the man -- he’s the head of the household, but it’s also perfectly OK for the ladies to kind of support the man and carry the man both physically and figuratively," Jesse told KGTV. They say that the attention is unexpected but they plan to use it to help others.

"It's humbling," said Kelly. "It's hard to think of yourself as a big deal to anyone, but the fact that it may help people does mean a lot to us."

The couple met during a swim meet after Jesse was hurt. It was one of his first outings wearing his new prosthetic legs.

"His personality and who he is outweighs his injuries, that you sort of forget it for a while," Kelly told ABC News.

"If I wouldn't have stepped on that IED, I don't think I would have met her. I wouldn't take that back, ever," Jesse told ABC News.

They celebrated their first wedding anniversary on Aug. 18.

A Northern Colorado resident wrote 7NEWS after seeing the picture.

"I am so happy for Jesse and the man he has become," Steve Miller said.