DENVER – The luxury rideshare service in Denver is getting more competitive.
Lyft has brought its version of UberBLACK, called Lyft Lux and Lyft Lux SUV, to the Denver market.
Lux is described as a “Premium black car service limited to only the most luxurious makes and models.” The service began rolling out nationwide last month.
The luxury rideshare market has long been dominated by Uber. However, Lyft has slowly been adding additional luxury options over the years, including its Premier service.
Lyft Lux is available right now.
