OLATHE, Colo. – The wait is over! Olathe Sweet Corn, one of the state’s most sought-after crop, is hitting Denver-area stores.
Shoppers spotted the product at a Denver Whole Foods Tuesday selling for around 50 cents an ear. Prices typically go down later in the season.
Farmers in the small western Colorado town began harvesting the vegetable two weeks ago. It's then shipped all over the country where it has garnered a strong following over the years.
The crop is crucial to the area’s economy and has been since farmers began growing it 30 years ago. The seed is a closely-guarded secret and has even been patented.
And if you can’t get enough of the sweet taste, the Olathe Sweet Corn Festival is August 6.