DENVER - Local real-estate startup Trelora wants to make pigs fly.
Known for its flat-rate commissions, the 2-year-old company has been leaving neon-green pig cutouts around Denver -- causing thousands to take to social media wondering why -- as part of a guerrilla marketing campaign to announce its new initiative, My Real Estate Idea.
"We have been told that the real-estate business will change when pigs fly," founder and CEO Joshua Hunt said. "So we want these little piggies to take flight and shake up the industry."
Hunt, a veteran real-estate agent, said Trelora — the word Realtor scrambled — is trying to improve and rebuild the "antiquated and old industry" by asking people for their ideas to help.
Trelora already has rocked the real estate boat by charging a flat $1,700 to sell a home and $3,000, rather than the standard 2.8 percent commission, when it helps a client buy a home.
Learn more about the company in The Denver Post.