Abercrombie and Fitch online movement encourages people to donate brand to homeless

Denver Rescue Mission gets Abercrombie donations

DENVER - A viral video calling for people to donate Abercrombie and Fitch clothing to the homeless to make a statement against the preppy clothing company is gaining ground in Denver, where homeless shelters are seeing donations of the brand rise.

"We have this bag here," said Alexxa Gagner, spokeswoman for the Denver Rescue Mission, picking up a back of all Abercrombie clothing in their donation truck. "Looks like it's a few sweaters. It's pretty obvious someone saw the video and reacted."

At one Denver Goodwill, after hearing about the video, workers set a rack of Abercrombie & Fitch clothing for people who want to buy it and donate it.

"It's kind of a double positive. You're shopping here, supporting our mission to help those in need. And if you're going to drop off a bag at the Denver Rescue Mission and support their cause, that's wonderful as well," said Vanessa Clark, a spokeswoman for Goodwill.

The YouTube video, which has had millions of hits, criticizes the companies' CEO for not carrying XL and XXL women's sizes and for saying in a 2006 interview, "a lot of people don't belong [in our clothes], and they can't belong."

The video calls for people to "re-brand" Abercrombie by giving it to the homeless to wear.

But advocates for the homeless say the message misses the mark.  They're concerned the video uses the homeless as props, by making fun of them and suggesting they are "less than."

"They're people just like you and me who have feelings and parents and families and friends," said Gagner. "So we want people to remember they are human."

That said, Gagner said, there is a need for men's clothing at the Denver Rescue Mission, and they are grateful for any movement that generates donations.

YouTube video link:http://youtu.be/O95DBxnXiSo




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