DENVER - After Black Friday, it was time for the mom and pop shops to cash in.
Wedged between Black Friday and Cyber Monday, Small Business Saturday was created by the American Express Corporation in 2010 to help support independently-owned brick-and-mortar shops.
Shoppers in Denver visited locally owned stores like Talulah Jones, where much of the merchandise is made in Colorado.
“I would rather shop local and have the money stay in my own community,” said shopper Lori Gates.
“I just like the diversity, I like the differences,” said shopper Kathryn Ross.
It is, after all, independently owned shops that employ much of the workforce. It’s estimated that half of Colorado’s workers work for small businesses.
Robin Lohre, owner of Talulah Jones, said competing with big-box America is tough especially when it comes to marketing and big mark-offs.
“Some of that is equating to the price and the mark up they do beforehand. We try to really honor our customers and give really good value every day,” said Lohre.
So far, that’s worked. Talulah Jones has been open for 11 years.
“If we just had big box stores, there would be nothing unique and special in Denver,” Lohre said.
According to the US Small Business Administration, small and new businesses have created two out of every three net new jobs in the United States over the past two decades.