KREMLING, Colo. - The Board of Regents has decided to make personal phone calls to lure high-achieving students who are considering the University of Colorado.

The Daily Camera reports the small recruitment project comes after a 3.6 percent enrollment dip in in-state freshmen on Boulder's campus last fall. The plan is in addition to a new merit-based scholarship program recognizing high-caliber Colorado students, and Boulder campus officials have invested $2 million into the fund.

The "CU-Boulder Esteemed Scholars Program" will be awarded to a select group of resident freshmen, with awards totaling $10,000 to $20,000 over four years and doled out based on their high school grade-point averages and test scores.

The regents met Friday at a retreat held at CU president Bruce Benson's mountain ranch.