Boobies Rock! founder Adam Shryock sentenced to jail for continuing 'fundraising' efforts

DENVER - The founder of Boobies Rock! is going to spend some time in jail for continuing to "fundraise" in violation of a temporary restraining order.

Adam Shryock was sentenced in early January to 14 days in the Denver County Jail for contempt of court.  He is appealing the contempt charge and his jail sentence, but his stay of execution pending his appeal was denied on Wednesday so he has to report to jail by Friday.

Shryock founded Boobies Rock! Inc, The Se7ven Group and Say No 2 Cancer.

In June 2013, the Colorado Attorney General's Office filed a civil complaint against Shryock and his companies, alleging that they were committing charitable fraud.

At the time, the court issued a temporary restraining order, a stipulated preliminary injunction and an asset freeze.

After hearing evidence at a January contempt hearing, Denver District Court Judge Shelley I. Gilman found that Shryock violated the temporary restraining order by continuing to carry out Say No 2 Cancer "fundraising" for an additional weekend after the temporary restraining order was entered in late June.

Instead of immediately ceasing its activities, Say No 2 Cancer continued to take in money until July 2, 2013.

The court also found that Shryock had attempted to evade the asset freeze by requesting that funds be sent directly to his home by money order only. 

The injunction expressly prohibited Shryock from continuing to sell merchandise, collect money, or promote events on behalf of any organization representing itself as a charity.

However, in August Shryock embarked on a new charity-based scheme that directly violated the injunction, the attorney general's office said.

Using the name I Heart This Bar, Shryock hired promotional managers and models to sell merchandise at college football tailgate parties all across the country.

"Models walked around stadium parking lots telling customers they were selling merchandise to raise money for a college 'scholarship fund,'" explained Attorney General John Suthers. "In reality, the 'scholarship fund' was nothing more than a cash bonus for the promotional managers and the entire scheme ran afoul of the court's orders."

The promotional managers were told that they would receive a $7,500 cash bonus if they sold more I Heart this Bar merchandise than other promotional managers.

During the January hearing, a former promotional manager testified that she quickly realized I Heart This Bar was a scam.

Gilman also found that Shryock violated the asset freeze when he wrote a $36,000 check from a frozen bank account to pay for the I Heart this Bar merchandise. 

Colorado, Indiana and Illinois Attorneys General Offices are all investigating Boobies Rock! Inc.,

The company is accused of selling breast cancer merchandise at sporting events and bars under the guise of raising money for breast cancer awareness, but gave a "minimal amount of money to charitable causes."

In his civil complaint last year, Suthers alleged that Shryock only sent a little bit of money to legitimate cancer groups.

"Shryock misled thousands of consumers in Colorado and across the country into believing they were supporting breast cancer-related charities," said Suthers. "In reality, very little of the money collected went to legitimate cancer groups as Shryock tapped those funds to buy himself a BMW, subscribe to an online dating service, and pay his bar and cleaning service tabs."

The complaint alleges that defendants would hold promotions all over the country, mostly in bars, and hire promotional models to "take donations" on behalf of Boobies Rock, saying the company was raising money for breast cancer nonprofit groups. The models would sell T-shirts, beer koozies, bracelets and other items with pro-breast or anti-cancer images and/or slogans.

Consumers or businesses who fear that they have been victimized by this or any other bogus charity should contact the Colorado Attorney General’s Office at 800-222-4444, or file a complaint on-line at

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