Arvada Police distribute 'texting kills' thumb rings to remind teens not to text and drive

New rings used by police to send a message

ARVADA, Colo. - Arvada Police are trying a new tactic to remind teens not to text and drive by passing out thumb rings that read "Texting Kills."

The department ordered 500 purple rings to pass out to students at Arvada West High School. Police spokesperson Jill McGranahan told 7NEWS Reporter Lindsey Sablan the idea came from a no texting campaign based in Australia.

The department gathered statistics from the spring of 2013 and discovered several accidents in the area of Arvada West High School were due to distracted and/or inexperienced drivers.

"This is one of the higher accident locations in the city of Arvada, and through our analysis we discovered more than half of those are caused by drivers under the age of 20," McGranahan said speaking about the intersection of 64th and Ward Road, just a block from the high school.

The police department has been tweeting messages each day about texting and driving, and they passed out information cards at the beginning of the year when students picked up their parking permits. The entire campaign culminates September 12th, during the school's homecoming pep rally when the department will pass out the 500 purple rings to students.

"It's different, it's unique and kids might actually pay attention to it," McGranahan said. "It's a great reminder if you pull your phone out to text, if you have the little thumb ring  that says 'texting kills,' it might make you think twice about it."

7NEWS asked students what they thought. Senior Nicole Burkhalter said she doesn't text and drive but hopes the campaign will encourage her fellow students to think.

"I don't think it will necessarily stop them but I hope it makes them think twice," Burkhalter said.

Since starting the campaign, the department has order another 5,000 blue rings to pass out to the other three high schools in the area.  The funding for the program is coming from the outreach budget, McGranahan said.

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